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We provide a range of marketing and sales training and can adapt the training to meet the needs of a group or individual clients. We have worked closely for many years with the local enterprise agencies and Businesslink and have gained a considerable amount of experience over many years. We continually look to utilise new intiatives and techologies.
If we are asked to work with a client on an individual basis then we look to undertake a marketing review. This review will include the following:
Purpose
- Do you have a clear purpose and vision for your business?
- Do you have clear business objectives that are specific,measurable, achievable,relevant and timely?
- Is your business structured to carry our effective marketing?
- Do you have strong marketing expertise within the business?
- Do you have effective monitoring tools to monitor your marketing activities?
Market Segment
- Do you clearly understand your market size and its future potential?
- Do you monitor your key competitors?
- Have you identified your target customers?
- Do you understand why customers use your products and services?
- Have you identified new opportunities?
Core Message
- What is your USP? How effective are you in delivering this message?
- Do your staff understand your core message?
- Is your message clear and precise?
- Are the benefits and advantages of your product/service easily understood by your current and potential customers?
Communications
- Do you keep your staff regularly informed on marketing and sales activities?
- Do you allocate a marketing budget and effectively control the budget?
- Have you a system to regularly communicate and keep in touch with your current customers?
- Have you a system to monitor how new business is won?
- Do you undertake any networking?
- How effective is your website in providing new leads/business?
Sales Conversion System
- Do you fully understand what activities generate new leads?
- Do you have a system to understand which leads are converted into business?
- Are you confident about asking for new business?
- Can you accurately forecast future sales and profits
- Can you determine which marketing activities give you the best best results (highest profits) for each £ spent?
Training and Support
- Do you have the internal capacity and expertise to undertake marketing activities in-house?
- Can you identify areas for development with your staff?
- Are you aware of the potential funding to support training?
Summary
The above provides us with a good understanding of your current marketing activities and the support we can provide
The A1 team will look to help you achieve the following:
Retention and winning of new customers
Increase your average sale
Increase repeat business
Increase your profitability
To discuss your business and marketing requirments so you can achieve your goals
Ring 01865 378559 or email karl@a1-group.co.uk
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